What's Your Adaptive Quotient?
Marketing doesn’t fail because teams aren’t working hard enough—it fails because the world changes faster than static strategies can keep up. The Adaptive Marketing Health Check is a quick, practical quiz designed to benchmark how well your team is built to thrive in constant change. In just a few minutes, you’ll uncover blind spots, highlight strengths, and get tailored recommendations to make your marketing more resilient, responsive, and effective.
Your Results
| Score | Meaning |
|---|---|
| 80–100 | Highly adaptive. Keep fine‑tuning and expanding. |
| 60–79 | Adaptive in some areas. Focus on weakest sections. |
| 40–59 | Mostly static. Start small, but start now. |
| <40 | At risk. Begin with quick wins to build momentum. |
Recommendations
- Looks like you're already adaptive. Congratulations!
- Looks like you're almost there. Keep up the good work!
- Speed & Responsiveness: Being adaptive allows you to react and pivot in real time. Read this post to learn why your playbooks are hurting you.
- Content Effectiveness: Adaptive thinking gets you off the content treadmill. Read this post to learn more about building an effective content engine.
- Pattern Recognition & Insights: Being adaptive allows you to effectively recognize patterns. Read this post to learn more about the right way to track metrics.
- Campaign Learning Loops: Adaptive campaigns grow smarter as they progress. Read this post for a better understanding of adaptive campaigns.
- Culture & Collaboration: An adaptive culture resultes in a high-performance team. Read this post for tips on build your own.
Your Adaptive Quotient
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